钧霈公关执行总裁应邀参加第13届顶级品牌论坛
CEO of E&A PR & Communications
Attends the 13th Annual Prestige Brands Forum in Barcelona
2011年5月10日，钧霈公关执行总裁江淑惠女士（Sophie Jiang）应欧洲顶尖的管理学院IESE之邀，作为演讲嘉宾参加了其与中欧商学院、中意基金会、Luxury Society合办的第13届顶级品牌论坛（13th Annual Prestige Brands Meeting）,以中国顶级品牌市场中一线管理者的身份分享了自己的成功经验。
On May 10th, 2011, the CEO of E&A PR and Communications Firm in China, Ms. Sophie Jiang, attended the 13th Annual Prestige Brands Forum held in Barcelona, Spain. She was invited by the top Management School in Europe, IESE Institute, as a key note speaker from China. She shared her successful experience at the front line of luxury brands expansion in China.
作为全球顶级品牌管理者的盛会，顶级品牌论坛已经成功举办了13年。今年，论坛将关注点瞄准了全球顶级品牌发展最为迅速的市场——中国，让东西方顶级品牌管理和投资者能够近距离对话，了解如何吸引中国消费者、遵循旅游路线管理独立的顶级时尚品牌、未来兼并与收购活动的预期等等他们所关心的话题。
This Prestige Brands Forum was organized by CEIB Institute, China Italian Foundation, and Luxury Society. It has already been held successfully for 13 Years. This year, the focus of this forum is on China, the fastest expansion market for Prestige brands. The forum brought together the top senior management from West and East Prestige brands and potential investors in the fashion industry. They had interesting face to face discussion about how to attract the Chinese luxury consumer, catering to the tourist routes, and also M&A ( Merger and Acquisition )prospects.
作为台湾第一位从事奢侈品行销的公关专业人员，Sophie Jiang(江淑惠)，从90年开始，便成为Global Luxury Brand进入大中华市场的最佳公关行销伙伴，不仅成功的协助了众多世界顶级的奢侈品品牌顺利进入大中华市场，更是为奢侈品行销领域建立了全新的行销模式与方法。自2003年，由Sophie创办并执掌的钧霈公关正式进入大陆奢侈品市场，成功帮助Celine, Dolce&Gabbana, Chaumet, Bally等品牌顺利进入中国。在成为诸多顶级Global Luxury Brand值得信赖的公关行销伙伴的同时，Sophie利用20年的行业经验训练了诸多公关从业人员，为台湾及大陆公关行业培养了诸多新鲜血液。2007年，台湾经济日报更因此称Sophie为台湾的“时尚教母”。
As the first luxury brands PR professionals in Taiwan, Sophie Jiang entered the field in 1990, and she became the best partner for global luxury brands seeking market entry into China. She not only helped the luxury brands coming into China, but also helped to strategize brand new sales methods and customer relations building method. Since 2003, Sophie’s E&A PR and Communications Firm opened its offices in Mainland China, E&A has brought Celine, Dolce Gabbana, and Chaumet, Bally into the China market. Besides being a trusted partner for many luxury brands operating in China, Sophie also helped to train many luxury industry PR talent, She has been called “ Godmother of PR” by Taiwan media.
此次论坛，凭借对于大中华顶级品牌市场20多年的实际操作与深入了解，Sophie也分享了她对于大中华顶级品牌消费市场的独到见解，从历史和文化的角度分析了中国奢侈品消费心理，点出品牌塑造的关键是给消费者讲述一个独特的品牌故事，同时综合运用名人、意见领袖和品牌活动，透过适合的媒体，达到最大的露出。她的观点，得到了在场顶级品牌管理者的一致赞许和认同。
During this forum in Barcelona, Sophie shared her over 20 years of operational experience in the China market, and gave her unique perspective about the luxury brands consumers in China. She combined the historical, cultural elements from China, and pointed out that luxury brands needs a brand story as the backdrop for their products, and then utilize communications to influence media , celebrities, and opinion leaders to gain maximum exposure. Her presentation gain wide approval from the attendees of this forum.
